06 Dari Dara Collection 03

Dari Dara’s third collection, “Pendatang” celebrates women who have found the courage to leave their rural hometown and journeyed to the big cities. Moved by their guile and curious nature, this collection takes easiness in day dressing.

Set mostly at inner city train stations and residential slums, the photos romanticize the bygone era of Jakarta. 

For its look book, we utilize striking brutalist typeface reminiscent of those used on staple public transportations and signages found at old local establishments. The typeface is set in pale colors inspired by the faded paints found in train stations, dark alleys and city environments alike.

Each of the pieces in the collection got its name from an inner-city train station.