Arsitag’s mission is clear: a local Indonesian online resource and directory connecting home owners with architects, interior designers and construction professionals. In a community where trust is key, Arsitag needs a sturdy visual identity which appeals to both the home owners and the professionals.
The brand needs a reliable typeface across its platform in the form of Akkurat. The sans-serif typeface strikes a balance of looking both modern and timeless, mixing architectural features with professional appearance. Paired with a singular terra-cotta red, the bare brand identity is letting the showcased work shine.